PATH SKINCARE

One of my wife's copywriting clients of a brand called Path Skincare. Although the company is no longer active, it marketed luxury men's skincare. During my wife's work with the brand, it came up that I was a designer and I was subsequently asked to create an improved design for the product page that could be passed to the developer.

I did a significant amount of competitive benchmarking for this project, primarily to make sure that customers' mental models regarding luxury skincare brands – and natural products – would be met.