For this project, I was asked to produce In-App and Push Notification mock-ups in Adobe XD, as well as a newsletter email for the introduction of new Cycle classes at Virgin Active gyms.
I was approached to design a fun Christmas newsletter that would be sent out to every Virgin Active customer to celebrate the festive holidays. It was important that the piece tied in with the lighthearted feel of the Virgin Active brand.
Villa Plus wanted a more luxurious logo design that reflected its shift towards high-end positioning within its market. I was asked to submit potential logos and other branding for consideration.
Drax requested a variety of materials that reflected its 'Climate Positive. Nature Positive. People Positive' ethos. These materials were to be used at various internal touchpoints to promote the new strategy to staff.
Men's luxury brand PATH Skincare approached me about a UI redesign of their product page. I looked at how their competitors presented their brands and information and designed the page to be more interesting and high-end while maintaining their connection to natural ingredients.
Clarika wanted to increase viewer conversion on its .NET development page. It's copy was refreshed to achieve this aim, and I was asked to consult on the SEO and UX flow of the page.
I was asked to advise on SEO and UX structure for a client in the luxury elderly care industry in Romania. I went through the in-progress website and produced a report with my observations and recommendations for general design improvement.
I provided SEO guidance and a map of the UX flow to Tetra, following a proposal to redesign, rewrite and rebuild the company's website.
I was approached to redesign, rebuild and rewrite the website for Always Pay. I provided a solution to restructure the UX of the site to make it more user-friendly.